We Living into world in the which the technology going
to big steps, in where the Marketing arrive behind it obtaining through and the
data analysis as a key in the development of marketing actions, since nowadays
the data are increasingly enormous and more complex to manage for this reason
it is important to know the e-CRM a tool of Electronic Marketing.
The e-CRM o electronic
customer relationship marketing Is The version digital of CRM (Customer
Relationship Management), in which it can collect, to organize and process a
vast amount of information about your customers, this information integrated into
the rest of your company can produce products of according to the needs of your
customers and to offer a service lofty worth aggregate.
The tool e-CRM is used in the intranet, extranet and
internet, in which the integrated information may be more efficient to
communicate with customers.
This tool is used the
today, is important to mention that despite the increased use of data, still lack information truly accessible to
use, but we must not forget that it is necessary to be aware of what is
happening in technology with marketing as it is the e-CRM.
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